Bowerman's structure led towards the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was mentioned to resemble the footprints still left by astronauts on the Moon.

Nike was an early adopter of Net internet marketing, e mail management technologies, and using broadcast and narrowcast interaction systems to produce multimedia 솔루션 advertising strategies.

In an effort to refocus its business lines, Nike started divesting alone of some of its subsidiaries within the 2000s.